People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together.

In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions—both personal and professional—no matter how quirky or impossible they may seem to everyone around you.